Campaign Autopilot

What if your campaigns could optimize themselves while you sleep?

That's what Autopilot does. It monitors performance 24/7 and takes action based on your rules and AI recommendations.

The best part? You stay in control. Every action follows your guardrails, and you can require approval before anything changes.

What is Autopilot?

Autopilot is an intelligent automation layer that sits on top of your campaigns. It:

1. Monitors campaign performance continuously
2. Analyzes data using AI learning insights
3. Decides what action to take (if any)
4. Executes the action (or waits for your approval)
5. Learns from the results

Think of it as a smart assistant who knows your rules and never misses a signal.

Autopilot vs. Manual Management

How It Makes Decisions

The Autopilot follows a logical decision tree. Here's what happens every hour:

****` START: Campaign Check ↓ Is autopilot enabled for this campaign? ↓ [No] → Skip [Yes] ↓

Gather Data ├── Last 7 days performance ├── AI learning insights ├── Current budget & ROAS └── Funnel metrics ↓

AI Analysis "Given this data, what action (if any) should we take?" ↓

output
[No Action Needed] → Log & Exit
[Action Recommended] ↓

Check Guardrails ├── Does action exceed maxBudgetChangePercent? ├── Is there enough data (sample size)? └── Is action type allowed? ↓

output
[Guardrail Blocked] → Log reason & Exit
[Allowed] ↓

Approval Required? ↓ [Yes] → Create pending action → Notify you [No] → Execute immediately → Log result ****`

Configuration Options

You control how aggressive (or conservative) Autopilot behaves. Access these in Autopilot → Configuration.

Core Settings

Automation Toggles

Dashboard Metrics

When Autopilot is running, you will see real-time stats:

Example Configurations

Conservative (Recommended for beginners): ****

javascript {   maxBudgetIncreasePercent: 10,   maxBidIncreasePercent: 10,   minRoasThreshold: 2.5,   enableBudgetAdjustments: true,   enableBidAdjustments: false,   enableCreativeRotation: false } ****

Balanced (For experienced users): ****

javascript {   maxBudgetIncreasePercent: 20,   maxBidIncreasePercent: 20,   minRoasThreshold: 2.0,   enableBudgetAdjustments: true,   enableBidAdjustments: true,   enableCreativeRotation: false } ****

Aggressive (Full automation): ****

javascript {   maxBudgetIncreasePercent: 30,   maxBidIncreasePercent: 30,   minRoasThreshold: 1.5,   enableBudgetAdjustments: true,   enableBidAdjustments: true,   enableCreativeRotation: true } ****

Actions It Can Take

Autopilot can execute these actions:

Action Lifecycle

****

 PENDING  ──→  APPROVED  ──→  EXECUTED     │             │              │     ↓             ↓              ↓ REJECTED      FAILED       COMPLETED ****

Every action is logged with:

• Timestamp
• Reasoning
• Data at decision time
• Outcome

Built-in Safety Features

We've built in multiple safeguards so Autopilot can't wreck your campaigns:

1. Smart Pause Prevention

The problem: A campaign has low ROAS, but it's also driving cart abandonment that converts via retargeting.

What dumb automation does: Pause it immediately.

What our AI does: Check the funnel. If cart abandonment is high but checkout conversion is normal, the issue is probably payment/shipping, not the campaign. Recommend investigating instead of pausing.

2. Learning-Enhanced Scaling

The problem: A campaign has 5x ROAS. Naive automation would increase budget 50% tomorrow.

What could go wrong: Audience exhaustion, bid spikes, performance drop.

What we do: Look at historical patterns. If similar campaigns showed performance degradation above 25% increases, cap the recommendation there.

3. Minimum Data Requirements

We won't act on insufficient data:

Approval Workflow

When requireApproval: true, here's what happens:

Pending Actions Queue

Actions wait for your review in AI → Pending Actions:

Taking Action

To approve: Click "Approve" and the action executes immediately.

To reject: Click "Reject" and optionally add a note. The AI learns from rejections.

To modify: Some actions let you adjust before approving (e.g., change +20% to +15%).

Notifications

Configure how you're notified about pending actions:

Enabling Autopilot

Quick Start from Dashboard

1. Go to Autopilot in the main navigation
2. Use the Active/Paused toggle in the top-right to enable globally
3. Configure your settings in the Configuration panel
4. Click Save Configuration

Enable for All Active Campaigns

Use the Enable All Active button to instantly enable Autopilot for every active campaign:

1. Click Enable All Active in the Autopilot header
2. Confirm the action in the popup
3. All active campaigns will use your default settings

For a Single Campaign

1. Go to the campaign's Settings tab
2. Toggle Autopilot to On
3. The campaign will use your global Autopilot settings

Safety Guardrails

The system has built-in safety limits:

Recap

Here's what you learned:

• Autopilot monitors campaigns 24/7 so you don't have to
• You set the guardrails with configuration options
• Built-in safety features prevent common automation mistakes
• Approval workflow keeps you in control

Ready to try it? Enable Autopilot on one campaign and watch it work for a week before expanding.

Next step: View AI Learning Insights to understand what data drives these decisions.