Shopify Integration
Connect your Shopify store with webhooks for server-side tracking plus unified SDK for client-side pixels.
Beginner10 min readUpdated 2025-01-03
Shopify is the most popular e-commerce platform. AdsMAA provides dual-track Shopify integration: server-side webhooks for accurate order data, plus our Unified SDK for client-side pixel tracking.
Why Connect Shopify?
What You Get
| Feature | Benefit |
|---|---|
| Order Sync | All orders imported for revenue tracking |
| Customer Profiles | Build rich customer profiles with purchase history |
| Real-Time Updates | Webhooks notify us of new orders instantly |
| Attribution | Connect ad spend to actual revenue |
| LTV Calculation | Track customer lifetime value over time |
Before vs After
| Metric | Before | After |
|---|---|---|
| Revenue tracking | Manual export | Automatic |
| Customer data | Siloed in Shopify | Unified in AdsMAA |
| Attribution | Guessing | Precise |
| Reporting | Multiple tools | One dashboard |
Setup Guide
Step 1: Create Shopify App
- Log into your Shopify Admin
- Go to Settings ā Apps and sales channels
- Click Develop apps (top right)
- Click Create an app
- Name it "AdsMAA Integration"
- Click Create app
Step 2: Configure Permissions
- Click Configure Admin API scopes
- Select these permissions:
| Scope | Why Needed |
|---|---|
| read_orders | Import order data |
| read_customers | Import customer profiles |
| read_products | Product data for analytics |
| read_inventory | Stock level tracking |
- Click Save
Step 3: Get Access Token
- Click Install app
- Go to API credentials tab
- Under Admin API access token, click Reveal token once
- Copy the token immediately - shown only once!
Step 4: Connect in AdsMAA
- Go to Integrations ā Tracking & E-commerce
- Find Shopify card
- Click Connect
- Enter your credentials:
| Field | What to Enter |
|---|---|
| Shop Domain | your-store.myshopify.com |
| Access Token | The token you copied |
- Click Connect
What Gets Synced
Orders
| Field | Description |
|---|---|
| Order ID | Unique order identifier |
| Customer | Email and customer ID |
| Products | Items purchased with quantities |
| Revenue | Order total and currency |
| Discounts | Discount codes and amounts |
| Timestamps | Created, fulfilled, updated |
Customers
| Field | Description |
|---|---|
| Customer ID | Shopify customer ID |
| Hashed for privacy | |
| Orders Count | Total orders placed |
| Total Spent | Lifetime revenue |
| Tags | Shopify customer tags |
| Created At | First order date |
Products
| Field | Description |
|---|---|
| Product ID | Shopify product ID |
| Title | Product name |
| Price | Current price |
| Inventory | Stock levels |
| Category | Product type |
Adding Tracking Code
For complete funnel tracking, add our SDK to your Shopify theme:
Step 1: Access Theme Code
- Go to Online Store ā Themes
- Click Actions ā Edit code
- Find theme.liquid
Step 2: Add SDK
Add before </head>:
****`html
<script> (function(w,d,s,o,f,js,fjs){ w['AdsMAA']=o;w[o]=w[o]||function(){(w[o].q=w[o].q||[]).push(arguments)}; w[o].l=1*new Date();js=d.createElement(s);fjs=d.getElementsByTagName(s)[0]; js.async=1;js.src=f;if(fjs&&fjs.parentNode)fjs.parentNode.insertBefore(js,fjs); }(window,document,'script','adsmai','https://cdn.adsmai.com/sdk.js')); adsmai('init', 'YOUR_API_KEY'); adsmai('pageview'); </script>****`
Step 3: Add E-commerce Events
For product pages, add ViewContent:
****`html {% if template contains 'product' %}
<script> adsmai('track', 'ViewContent', { content_id: '{{ product.id }}', content_name: '{{ product.title | escape }}', content_type: 'product', value: {{ product.price | money_without_currency | remove: ',' }}, currency: '{{ shop.currency }}' }); </script>{% endif %} ****`
Real-Time Webhooks
We automatically configure webhooks for real-time updates:
Configured Webhooks
| Event | When Fired |
|---|---|
| orders/create | New order placed |
| orders/updated | Order modified |
| orders/fulfilled | Order shipped |
| orders/cancelled | Order cancelled |
| refunds/create | Refund issued |
| customers/create | New customer |
| customers/update | Customer modified |
Webhook Benefits
- Instant updates - No waiting for sync
- Real-time attribution - See conversions immediately
- Accurate inventory - Stock updates in real-time
- Live dashboards - Watch sales as they happen
Recap
Here is what you learned:
- Connect via Admin API - Create a custom app in Shopify
- Orders and customers sync automatically - Historical and ongoing
- Add tracking code - For complete funnel visibility
- Webhooks provide real-time updates - No delay in data
Shopify integration gives you the complete picture of your e-commerce business.
Next step: Connect WooCommerce if you run multiple stores.
Key Takeaways
- 1Webhooks for server-side order tracking
- 2Unified SDK auto-loads Meta Pixel, GA4, Clarity
- 3Real-time order sync via webhooks
- 4Complete purchase funnel with dual-track
Frequently Asked Questions
How far back does historical sync go?
We sync orders from the last 12 months by default. Contact support if you need more historical data.
Will this slow down my Shopify store?
No. We use Shopify webhooks and background sync. There is no impact on your storefront performance.
Can I connect multiple Shopify stores?
Yes. Each store requires a separate AdsMAA organization. Enterprise plans support multiple stores in one view.
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