Zusta AI Assistant
Your all-in-one AI assistant. Handle campaigns, analytics, billing, support tickets, and any task through natural conversation.
Zusta is your all-in-one AI assistant, available 24/7 to handle any task on the platform. From campaign optimization to billing inquiries, support tickets to troubleshooting—just ask Zusta.
Overview
Zusta is your complete platform assistant with access to everything:
| Area | What Zusta Can Do |
|---|---|
| Campaigns | Analyze performance, optimize budgets, identify issues |
| Analytics | Trends, anomalies, predictions, cohort analysis |
| Creatives | Review images, videos, copy performance |
| Billing | Check invoices, manage subscriptions, payment help |
| Support | Raise tickets, track issues, get instant help |
| Account | Team management, settings, integrations |
| Web Search | Latest trends, best practices, industry news |
Zusta can handle virtually any task you need—just describe what you want in natural language.
Accessing Zusta
Zusta is always available in the bottom-right corner of your dashboard.
Opening the Chat
| Method | Action |
|---|---|
| Click Icon | Click the Zusta bubble icon in the bottom-right |
| Keyboard | Press Ctrl+K or Cmd+K to open |
Chat Panel
| Element | Description |
|---|---|
| Header | Shows "Zusta AI" with online status |
| Messages | Scrollable conversation history |
| Input | Text field for your questions |
| Quick Actions | Suggested prompts for common tasks |
Chat Interface
Message Types
| Type | Appearance | Description |
|---|---|---|
| Your Message | Right-aligned, emerald background | Questions you ask |
| Zusta Response | Left-aligned, white/gray background | AI responses with markdown support |
| Sources | Links below response | Web search sources when applicable |
Formatting Support
Zusta responses include rich formatting:
- Bold and italic text
- Bullet points and numbered lists
- Tables for data comparison
- Code blocks for technical content
- Links to relevant documentation
Capabilities
Campaign Analysis
Ask Zusta to analyze your campaign performance:
| Query Type | Example |
|---|---|
| Performance Review | "How are my campaigns performing this week?" |
| Compare Campaigns | "Which campaign has the best ROAS?" |
| Identify Issues | "Why is my CTR dropping?" |
| Budget Analysis | "Am I overspending on any campaigns?" |
Strategic Recommendations
Get actionable advice:
| Query Type | Example |
|---|---|
| Optimization Tips | "How can I improve my conversion rate?" |
| Audience Suggestions | "What audiences should I target for fitness products?" |
| Copy Ideas | "Give me headline ideas for a SaaS product" |
| Trend Analysis | "What's trending in Facebook ads right now?" |
Data Insights
Access your analytics through conversation:
| Query Type | Example |
|---|---|
| Metrics Check | "What's my total spend this month?" |
| Trend Analysis | "Show me my ROAS trend over the last 30 days" |
| Anomaly Detection | "Are there any unusual patterns in my data?" |
| Predictions | "What performance can I expect next week?" |
Campaigns & Analytics
Ask Zusta anything about your marketing performance:
| Task | Example Query |
|---|---|
| Performance Review | "How are my campaigns performing this week?" |
| Compare Campaigns | "Which campaign has the best ROAS?" |
| Identify Issues | "Why is my CTR dropping?" |
| Budget Analysis | "Am I overspending on any campaigns?" |
| Trend Analysis | "Show me my ROAS trend over the last 30 days" |
| Predictions | "What performance can I expect next week?" |
| Creative Ideas | "Write me 5 headlines for a fitness app" |
| Audience Help | "What audiences should I target for fitness products?" |
Billing & Subscription
Zusta handles all billing-related inquiries:
| Task | Example Query |
|---|---|
| View Invoices | "Show me my recent invoices" |
| Check Plan | "What plan am I on?" |
| Upgrade/Downgrade | "How do I upgrade to the Pro plan?" |
| Payment Issues | "Why did my payment fail?" |
| Usage Check | "How much of my quota have I used?" |
| Cancel/Pause | "How do I pause my subscription?" |
| Billing History | "Show me my payment history for this year" |
| Pricing Questions | "What features are included in Enterprise?" |
"I need to update my payment method" "When is my next billing date?" "Can I get a refund for last month?"
Support & Tickets
Raise and track support tickets instantly through Zusta:
| Task | Example Query |
|---|---|
| Raise Ticket | "I need to report a bug" |
| Check Status | "What's the status of my open tickets?" |
| Escalate Issue | "This issue is urgent, please escalate" |
| Technical Help | "My tracking pixel isn't working" |
| Account Issues | "I can't access my team settings" |
| Integration Help | "My Shopify integration is broken" |
How Tickets Work
| Step | What Happens |
|---|---|
| 1 | Describe your issue to Zusta |
| 2 | Zusta creates a support ticket automatically |
| 3 | You receive a ticket ID for tracking |
| 4 | Support team is notified immediately |
| 5 | Ask Zusta anytime for status updates |
"Create a ticket: My ads are not delivering" "Check my ticket #12345" "I need help with API integration"
General Assistance
Zusta can help with virtually anything on the platform:
| Category | Example Queries |
|---|---|
| Account Setup | "How do I invite team members?" |
| Settings | "Where do I change my notification preferences?" |
| Integrations | "How do I connect my Shopify store?" |
| Learning | "Explain how ROAS is calculated" |
| Navigation | "Where can I find the audience builder?" |
| Troubleshooting | "Why am I seeing this error?" |
| Best Practices | "What's the best time to run ads?" |
| Anything Else | Just ask! Zusta will help or guide you |
Problem Solving
Zusta actively helps resolve issues:
| Problem Type | How Zusta Helps |
|---|---|
| Error Messages | Explains the error and provides fix |
| Unexpected Results | Analyzes data to find the cause |
| Feature Questions | Guides you step-by-step |
| Performance Issues | Diagnoses and recommends solutions |
Web Search Integration
Zusta can search the web for real-time information.
When Zusta Searches
| Trigger | Example Query |
|---|---|
| Current Events | "What are the latest Meta Ads updates?" |
| Best Practices | "What's the recommended video ad length in 2025?" |
| Industry Benchmarks | "What's a good ROAS for fashion e-commerce?" |
| How-To Questions | "How do I set up conversion tracking?" |
Search Sources
Zusta searches trusted marketing sources:
- Official Meta Business Help Center
- Industry publications (AdWeek, Marketing Land)
- Marketing blogs and case studies
- Platform documentation
Source Attribution
When Zusta uses web search, you'll see:
| Element | Description |
|---|---|
| Summary | AI-synthesized answer from search results |
| Sources | Clickable links to original articles |
| Freshness | Search results cached for 10 minutes |
Data-Driven Insights
Zusta analyzes your actual performance data to provide personalized recommendations.
How It Works
| Step | Description |
|---|---|
| 1 | Zusta accesses your campaign metrics |
| 2 | Compares to industry benchmarks |
| 3 | Identifies patterns and anomalies |
| 4 | Generates specific recommendations |
Example Data-Driven Responses
Question: "How are my campaigns doing?"
Zusta Response:
Based on your last 7 days of data:
- Total Spend: $2,450
- Average ROAS: 3.2x (above your 2.5x target)
- Top Campaign: "Summer Sale" with 4.1x ROAS
- Concern: "Brand Awareness" campaign has 0.6% CTR (below 1% threshold)
Recommendation: Consider pausing or refreshing creative for the Brand Awareness campaign.
Quick Actions
Zusta offers quick action buttons for common tasks.
Suggested Prompts
When you open Zusta, you'll see suggestions like:
| Button | What It Does |
|---|---|
| "📊 Campaign Performance" | Gets overview of all campaigns |
| "🎯 Top Performers" | Shows best ROAS campaigns |
| "💡 Optimization Tips" | AI recommendations for improvement |
| "📈 This Week's Trends" | Performance trends analysis |
Context-Aware Suggestions
Zusta adapts suggestions based on where you are:
| Page | Suggested Prompts |
|---|---|
| Dashboard | Performance overview, insights summary |
| Campaigns | Campaign-specific analysis |
| Analytics | Trend analysis, anomaly detection |
| Creatives | Creative performance, optimization tips |
Best Practices
Getting Better Responses
| Tip | Example |
|---|---|
| Be Specific | "Compare ROAS for my top 3 campaigns" vs "How am I doing?" |
| Provide Context | "I sell fitness equipment to 25-40 year olds" |
| Ask Follow-ups | "Tell me more about that recommendation" |
| Use Numbers | "Campaigns with CTR below 1%" vs "Low CTR campaigns" |
Conversation Tips
| Do | Don't |
|---|---|
| Ask one question at a time | Ask 5 questions in one message |
| Reference specific campaigns | Use vague terms |
| Ask for explanations | Accept advice without understanding |
| Use follow-up questions | Start new topics abruptly |
Getting Actionable Insights
Instead of: "Is my campaign good?" Ask: "What specific changes would improve my Summer Sale campaign's performance?" Instead of: "Help with ads" Ask: "Write 3 headline variations for my fitness app targeting busy professionals"
Recap
Zusta is your all-in-one AI assistant:
- Any Task - Campaigns, billing, support, settings—just ask
- Instant Help - Raise tickets and get issues resolved
- Billing Support - Invoices, subscriptions, payments
- Campaign Insights - Performance analysis and optimization
- Web Search - Latest trends and best practices
- 24/7 Available - Always ready to help with anything
Start a conversation with Zusta by clicking the chat icon in the bottom-right corner of your dashboard.
Remember: Zusta can handle virtually any task on the platform. When in doubt, just ask!
Key Takeaways
- 1All-in-one assistant for every platform task
- 2Campaign analysis and optimization recommendations
- 3Billing inquiries, plan changes, and payment help
- 4Raise and track support tickets instantly
- 5Resolve issues and troubleshoot problems
- 6Web search for latest trends and best practices
- 7Available 24/7 to assist with any request
Frequently Asked Questions
What can I ask Zusta?
Can Zusta help with billing issues?
How do I raise a support ticket through Zusta?
Does Zusta have access to my data?
Can Zusta make changes to my account?
Is my conversation with Zusta private?
What if Zusta can not solve my problem?
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