Zusta Advanced Features
Master advanced Zusta capabilities: data analysis, predictive insights, competitive intelligence, and automation suggestions.
Beyond basic Q&A, Zusta offers powerful advanced capabilities for sophisticated marketers who want to extract maximum value from their data.
Advanced Data Analysis
Multi-Dimensional Analysis
Ask Zusta to analyze data across multiple dimensions:
| Query Type | Example |
|---|---|
| Time Comparison | "Compare this week's performance to last week" |
| Segment Analysis | "Which audience segment has the best LTV?" |
| Cross-Campaign | "What patterns do my top 5 campaigns share?" |
| Attribution | "Which touchpoints drive the most conversions?" |
Statistical Insights
"What's the statistical significance of my A/B test?" "Is the CTR drop meaningful or just noise?" "What's my confidence interval for next month's ROAS?"
Anomaly Detection
"Are there any anomalies in my data today?" "Alert me to any unusual spending patterns" "Why did my conversions spike yesterday?"
Predictive Insights
Zusta can make predictions based on your historical data.
Performance Forecasting
| Prediction Type | Example Query |
|---|---|
| Revenue | "Predict my revenue for next week" |
| Spend Optimization | "What budget maximizes ROAS?" |
| Trend Projection | "If current trends continue, what's my month-end ROAS?" |
Scenario Analysis
"What happens if I increase budget by 20%?" "What ROAS can I expect if I improve CTR to 2%?" "Should I reallocate budget from Display to Search?"
Confidence Levels
Zusta provides confidence scores with predictions:
| Confidence | Meaning |
|---|---|
| High (>80%) | Strong historical patterns support prediction |
| Medium (50-80%) | Reasonable prediction with some uncertainty |
| Low (<50%) | Limited data or volatile patterns |
Competitive Intelligence
Use Zusta's web search to research competitors.
Competitor Research
"What ad strategies is [competitor] using?" "How does my CTR compare to industry average?" "What's working in [industry] Facebook ads?"
Industry Benchmarks
"What's the average CPC for fitness products?" "Benchmark my ROAS against e-commerce averages" "How does my frequency compare to best practices?"
Trend Monitoring
"What marketing trends should I watch in 2025?" "Any upcoming Meta platform changes?" "What's working in TikTok ads right now?"
Funnel Analysis
Analyze your customer journey with Zusta.
Funnel Queries
| Stage | Example Query |
|---|---|
| Top of Funnel | "How many people see my ads vs click?" |
| Middle of Funnel | "Where do people drop off in my funnel?" |
| Bottom of Funnel | "What's my cart abandonment rate?" |
Drop-off Analysis
"Where am I losing the most potential customers?" "What's causing high bounce rates on landing pages?" "How can I improve checkout completion?"
Optimization Recommendations
Zusta provides specific funnel fixes:
| Issue Detected | Zusta Recommendation |
|---|---|
| High cart abandonment | Retargeting campaign with incentive |
| Low landing page conversion | A/B test headline and CTA |
| Poor ad-to-landing match | Align landing page with ad creative |
Cohort Insights
Understand customer segments over time.
Cohort Queries
"How do customers acquired in January perform vs December?" "What's the retention rate of high-LTV customers?" "Which acquisition channel produces best long-term customers?"
Segment Analysis
"Who are my most profitable customer segments?" "What demographics convert best?" "Which interests correlate with repeat purchases?"
Automation Suggestions
Zusta can recommend autopilot settings and automation rules.
Autopilot Recommendations
"Should I enable autopilot for my campaigns?" "What budget rules would you recommend?" "When should autopilot pause underperformers?"
Rule Suggestions
| Goal | Zusta Suggestion |
|---|---|
| Protect Budget | Pause if ROAS < 1.5x for 3 days |
| Scale Winners | Increase budget 15% if ROAS > 3x |
| Combat Fatigue | Alert when frequency > 3.0 |
Custom Rules
"Create a rule to scale campaigns with CTR > 2%" "What conditions should trigger a budget decrease?" "How aggressive should my scaling rules be?"
Troubleshooting with Zusta
Use Zusta to diagnose and fix issues.
Common Issues
| Problem | Ask Zusta |
|---|---|
| Sudden drop in performance | "Why did my ROAS drop today?" |
| High CPM | "What's causing high CPMs?" |
| Low delivery | "Why aren't my ads delivering?" |
| Disapproved ads | "How do I fix ad disapprovals?" |
Root Cause Analysis
"What changed before my performance dropped?" "Is this a platform-wide issue or just my account?" "What correlates with my conversion drops?"
Fix Recommendations
Zusta provides actionable fixes:
"How do I fix [specific issue]?" "What's the fastest way to improve CTR?" "Step by step, how do I resolve this?"
Pro Tips
Power User Queries
| Tip | Example |
|---|---|
| Chain Analysis | "Analyze my top campaign, then suggest 3 ways to scale it" |
| Compare & Recommend | "Compare all campaigns and rank by efficiency" |
| Export Insights | "Summarize this analysis for my weekly report" |
Session Continuity
Zusta remembers your conversation context:
You: "What's my best campaign?" Zusta: "Summer Sale with 4.2x ROAS" You: "Tell me more about it" Zusta: [Provides detailed analysis of Summer Sale] You: "How can I scale it?" Zusta: [Provides scaling recommendations for Summer Sale]
Recap
Advanced Zusta features include:
- Deep Analysis - Multi-dimensional data exploration
- Predictions - Forecast future performance with confidence levels
- Competitive Intel - Research competitors via web search
- Funnel Analysis - Identify and fix conversion drop-offs
- Cohort Insights - Understand customer segments over time
- Automation Help - Get autopilot rule recommendations
- Troubleshooting - Diagnose and fix performance issues
Master these advanced features to become a data-driven marketing expert.
Key Takeaways
- 1Deep dive analysis into campaign performance
- 2Predictive modeling for future performance
- 3Competitive landscape research via web search
- 4Funnel analysis and drop-off identification
- 5Customer cohort behavior insights
- 6Autopilot automation recommendations
Frequently Asked Questions
How accurate are Zusta's predictions?
Can Zusta access competitor data?
How does funnel analysis work?
Will Zusta automatically change my autopilot settings?
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