Saved Audiences

Save your best audience configurations to build a library of proven targeting strategies that you can reference and reuse.

Saving Audiences

How to Save

1. Build your audience using the search tabs (Interests, Behaviors, Locations)
2. Adjust demographics (age range, gender) in the Audience Builder panel
3. Click the Save Audience button
4. Enter a name for the audience (e.g., "Fitness Enthusiasts - India")
5. Optionally add a description with notes about the strategy
6. Click Save

What Gets Saved

Managing Audiences

Viewing Saved Audiences

1. Click the Saved Audiences button in the Audience Builder panel
2. Browse your saved audience library
3. Use the search bar to filter by name or description
4. Toggle Favorites Only to see starred audiences

Actions

Using Saved Audiences

As Campaign Reference

Saved audiences serve as targeting blueprints:

1. Open a saved audience to review its targeting configuration
2. Note the interests, behaviors, locations, and demographics
3. Apply the same targeting in the AI Campaign Builder or directly in Meta Ads Manager

Building on Existing Audiences

You can use saved audiences as starting points:

1. View a saved audience's configuration
2. Recreate the targeting in the search tabs
3. Add or remove targeting options
4. Save as a new audience variant

Pro tip: Create variations of your best-performing audiences. For example, save "Fitness - Broad", "Fitness - High Intent", and "Fitness - Local" as separate audiences to test different approaches.