Audience Intelligence Hub
Sync, analyze, and optimize your audience targeting across all ad sets with AI insights.
The Audience Intelligence Hub helps you understand which targeting strategies work best and why.
Overview
This page provides a two-panel interface for audience analysis:
| Panel | Width | Purpose |
|---|---|---|
| Audience Grid | 2/3 | Scrollable grid of all synced audiences |
| Detail Panel | 1/3 | Targeting details, performance, and AI insights |
Each "audience" represents the targeting configuration of an ad set from your Meta Ads account.
Header Controls
The header contains three key controls:
Data-Driven Toggle
| State | Effect |
|---|---|
| Enabled | Top-performing audience patterns enhance AI Copy Generator suggestions |
| Disabled | AI tools use general training only |
When enabled, a banner explains how your audience data improves AI outputs.
Account Selector
| Option | Description |
|---|---|
| All Accounts | Show audiences from all connected accounts |
| Specific Account | Filter to a single Meta Ads account |
Only accounts with status "connected" appear in the dropdown.
Sync Audiences Button
| Action | Result |
|---|---|
| Click | Fetches latest audience data from Meta |
| Loading | Button shows spinner and "Syncing..." |
| Complete | Toast shows count of synced audiences |
Data-Driven Mode
When enabled, a banner appears:
| Element | Content |
|---|---|
| Icon | Sparkles (amber) |
| Title | "Data-Driven Mode Active" |
| Description | "Top-performing audience patterns are being used to enhance AI Copy Generator suggestions" |
This creates a feedback loop where your best-performing targeting teaches AI what works for your business.
Audience Grid
The left panel displays audiences as cards in a 2-column grid.
Audience Card Layout
Each card shows:
| Element | Description |
|---|---|
| Ad Set Name | Name of the ad set (truncated if long) |
| Performance Badge | High/Medium/Low/Pending rating |
| Demographics | Age range and gender |
| Location | Geographic targeting |
| Metrics Row | ROAS, CTR, Spend |
Performance Badges
| Badge | Icon | Color | Meaning |
|---|---|---|---|
| High | Up arrow | Green | Strong performer |
| Medium | None | Amber | Average performance |
| Low | Down arrow | Red | Underperforming |
| Pending | None | Gray | Not enough data yet |
Demographics Display
| Field | Format | Example |
|---|---|---|
| Age Range | Min-Max+ | "Ages 25-54+" |
| Gender | Male/Female/All | "All" |
Location Display
Locations are formatted from the targeting JSON:
- Countries (e.g., "US, CA, UK")
- Regions (e.g., "California, New York")
- Cities (e.g., "Los Angeles, Chicago")
Shows first 3 locations, truncated if more.
Card Selection
| Action | Result |
|---|---|
| Click card | Opens in Detail Panel |
| Selected state | Green ring around card |
Targeting Details
The first card in the detail panel shows targeting configuration.
Header
| Element | Description |
|---|---|
| Icon | Target (emerald gradient) |
| Title | "Targeting Details" |
Targeting Fields
| Field | Display |
|---|---|
| Ad Set Name | Full name |
| Status | Active, Paused, etc. |
| Age Range | Min - Max+ in box |
| Gender | Male, Female, or All in box |
| Locations | Countries, regions, cities with Globe icon |
| Interests | Interest badges with Heart icon |
Interests Display
Interests are shown as badges:
| Example Interests |
|---|
| Fitness, Yoga, Health & Wellness |
| E-commerce, Online Shopping |
| Technology, Gadgets |
Shows up to 5 interests from the targeting specification.
Performance Metrics
The performance card shows key metrics in a visual grid.
Primary Metrics (2x2 Grid)
| Metric | Background | Description |
|---|---|---|
| ROAS | Green | Return on Ad Spend (e.g., "2.45x") |
| CTR | Green | Click-through rate (e.g., "1.23%") |
| CPC | Amber | Cost per click (e.g., "$0.85") |
| Conversions | Teal | Total conversions (e.g., "156") |
Secondary Metrics (Bottom Row)
| Metric | Description |
|---|---|
| Spend | Total dollars spent |
| Impressions | Number of times ads shown |
| Reach | Unique people reached |
AI Insights
The AI Insights card provides intelligent analysis of your targeting.
Header
| Element | Description |
|---|---|
| Icon | Brain (amber gradient) |
| Title | "AI Insights" |
| Button | "Analyze" to run AI analysis |
Analysis Components
| Component | Description |
|---|---|
| Verdict Badge | Overall assessment (Strong, Underperforming, etc.) |
| Last Analyzed | Date of most recent analysis |
| Reasoning | Explanation of why this targeting performs as it does |
| Suggestions | List of specific improvements to try |
Verdict Types
| Verdict | Badge Color | Meaning |
|---|---|---|
| Strong Performer | Green | Targeting is working well |
| Underperforming | Red | Needs optimization |
| Average | Amber | Room for improvement |
Suggestions Format
Suggestions appear as a bulleted list:
| Example Suggestions |
|---|
| "Consider expanding age range to 18-34 to capture younger demographic" |
| "Test adding interest in 'Fitness' based on product category" |
| "Location targeting could benefit from adding tier-2 cities" |
Analyze Button
| State | Button Text |
|---|---|
| Ready | "Analyze" with wand icon |
| Running | "Analyzing..." with pulse animation |
| Complete | Toast notification, results appear |
Empty States
No Audiences
| Element | Content |
|---|---|
| Icon | Users icon (gray) |
| Message | "No audiences found. Click Sync to fetch from Meta." |
No Selection
| Element | Content |
|---|---|
| Icon | Target icon (gray) |
| Message | "Select an audience to view details" |
No AI Analysis
| Element | Content |
|---|---|
| Icon | Alert circle (gray) |
| Message | "Click 'Analyze' to get AI insights on this audience targeting." |
Workflow
Typical Usage Flow
| Step | Action |
|---|---|
| 1 | Select your Ad Account or "All Accounts" |
| 2 | Click "Sync Audiences" to fetch latest data |
| 3 | Browse audiences in the grid |
| 4 | Click an audience to view details |
| 5 | Review targeting and performance |
| 6 | Click "Analyze" for AI insights |
| 7 | Apply suggestions to improve targeting |
Enable Data-Driven Learning
| Step | Action |
|---|---|
| 1 | Toggle "Data-Driven" switch ON |
| 2 | Continue using AI Copy Generator |
| 3 | AI learns from your high-performing audiences |
| 4 | Future targeting suggestions are tailored to your business |
Recap
The Audience Intelligence Hub provides:
- Centralized View - All audience targeting from Meta in one place
- Demographics Breakdown - Age, gender, location, interests at a glance
- Performance Tracking - ROAS, CTR, CPC, Conversions per audience
- AI Analysis - Verdicts, reasoning, and actionable suggestions
- Data-Driven Learning - Improve AI outputs with your performance data
Use this page to identify your best-performing audiences and understand why they work.
Key Takeaways
- 1Sync all audience targeting from your Meta ad sets
- 2View demographics: age range, gender, locations, interests
- 3Track performance: ROAS, CTR, CPC, Conversions
- 4Get AI-powered verdicts and optimization suggestions
Frequently Asked Questions
What is an "audience" in this context?
How often should I sync audiences?
What does Data-Driven mode do?
How is the performance rating calculated?
What does the AI analysis consider?
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