Analytics Dashboard
Comprehensive performance analysis with AI Strategy Brief, trend charts, and campaign comparisons.
The Analytics page provides comprehensive performance analysis across all your campaigns with AI-powered strategic recommendations.
Overview
The Analytics dashboard consolidates all campaign performance data into actionable insights:
| Section | Purpose |
|---|---|
| AI Strategy Brief | Holistic analysis with strategic recommendations |
| Overview Metrics | Key performance indicators at a glance |
| Trend Charts | Visual performance over time |
| Performance Insights | Auto-generated warnings and opportunities |
| Campaign Comparison | Rankings by ROAS, Spend, and CTR |
| Performance Summary | Campaign status and financial overview |
AI Strategy Brief
The AI Strategy Brief appears at the top when AI insights are available.
Summary Quote
A highlighted quote summarizing overall account performance:
| Element | Description |
|---|---|
| Background | Amber/emerald gradient with border |
| Icon | Brain (amber gradient) |
| Quote | AI-generated summary of account health |
Example: "Your account shows strong momentum with 3 campaigns exceeding 3x ROAS. Focus on scaling top performers while optimizing underperforming ad sets."
Strategic Insights Grid
Three insight cards with actionable recommendations:
| Field | Description |
|---|---|
| Type | Opportunity, Warning, or Success |
| Icon | Lightbulb (opportunity), Triangle (warning), TrendingUp (success) |
| Title | Short insight title |
| Recommendation | Detailed actionable advice |
| Impact Badge | "HIGH IMPACT" for critical insights |
Insight Types
| Type | Icon Color | When Shown |
|---|---|---|
| Opportunity | Amber | Growth potential identified |
| Warning | Red | Issue needs attention |
| Success | Green | Something is working well |
Overview Metrics
Four metric cards provide key performance indicators:
Total Impressions
| Element | Description |
|---|---|
| Value | Sum of impressions across all campaigns |
| Icon | Eye (emerald gradient) |
| Subtext | "Across all campaigns" |
Total Clicks
| Element | Description |
|---|---|
| Value | Sum of clicks across all campaigns |
| Icon | Mouse pointer (amber gradient) |
| Subtext | Shows average CTR |
Average Cost Per Click
| Element | Description |
|---|---|
| Value | Average CPC across all campaigns |
| Icon | Dollar sign (emerald gradient) |
| Subtext | "Across all campaigns" |
Conversion Rate
| Element | Description |
|---|---|
| Value | Total conversions / Total clicks * 100 |
| Icon | Target (amber gradient) |
| Subtext | Shows total conversion count |
Card Interactions
| Action | Effect |
|---|---|
| Hover | Card lifts up, icon scales larger |
Trend Charts
Visual charts show performance trends over time:
| Chart | Data Shown |
|---|---|
| Spend Trend | Daily ad spend over time |
| Conversions Trend | Daily conversions over time |
| ROAS Trend | Daily ROAS over time |
Charts use the TrendChart component with interactive tooltips.
Performance Insights
Auto-generated insights based on campaign data:
ROAS Below Target
| Trigger | Average ROAS < 2.0x |
|---|---|
| Type | Warning (amber) |
| Title | "ROAS Below Target" |
| Message | Shows current ROAS and recommends optimization |
Campaigns Need Attention
| Trigger | One or more campaigns underperforming |
|---|---|
| Type | Alert (red) |
| Title | "Campaigns Need Attention" |
| Message | Shows count of campaigns needing review |
Top Performer Identified
| Trigger | At least one top-performing campaign |
|---|---|
| Type | Success (emerald) |
| Title | "Top Performer Identified" |
| Message | Names the best campaign with ROAS, suggests scaling |
Low Click-Through Rate
| Trigger | Average CTR < 1.0% |
|---|---|
| Type | Warning (amber) |
| Title | "Low Click-Through Rate" |
| Message | Shows CTR, compares to industry average (1.5-2.0%) |
Insight Card Colors
| Type | Background | Border |
|---|---|---|
| Success | Emerald 50/900 | Emerald 200/800 |
| Warning | Amber 50/900 | Amber 200/800 |
| Alert | Red 50/900 | Red 200/800 |
Campaign Comparison
Three leaderboards compare campaigns across key metrics:
Highest ROAS
Top 3 campaigns ranked by Return on Ad Spend:
| Column | Description |
|---|---|
| Campaign Name | Name of the campaign |
| Spend | Total spend for this campaign |
| ROAS | Return on ad spend (highlighted in emerald) |
| Conversions | Number of conversions |
Highest Spend
Top 3 campaigns ranked by total spend:
| Column | Description |
|---|---|
| Campaign Name | Name of the campaign |
| Impressions | Total impressions |
| Spend | Total spend (highlighted in emerald) |
| ROAS | Return on ad spend |
Highest Click-Through Rate
Top 3 campaigns ranked by CTR:
| Column | Description |
|---|---|
| Campaign Name | Name of the campaign |
| Clicks | Total clicks |
| CTR | Click-through rate (highlighted in amber) |
| CPC | Cost per click |
Card Hover Effect
| Action | Effect |
|---|---|
| Hover on ROAS card | Border turns emerald |
| Hover on CTR card | Border turns amber |
Performance Summary
Two summary panels provide overview metrics:
Campaign Status
| Metric | Description |
|---|---|
| Active Campaigns | Number of currently active campaigns |
| Total Campaigns | Total number of campaigns |
| Active Rate | Percentage of campaigns that are active |
Financial Performance
| Metric | Description |
|---|---|
| Total Spend | Sum of all campaign spend |
| Average ROAS | Average return on ad spend (emerald if >= 2x, amber if below) |
| Total Conversions | Sum of all conversions |
Export Data
Export all campaign data to CSV for further analysis.
How to Export
| Step | Action |
|---|---|
| 1 | Click "Export Data" button in header |
| 2 | CSV file downloads automatically |
| 3 | Toast notification confirms success |
CSV Columns
| Column | Description |
|---|---|
| Name | Campaign name |
| Status | Active, Paused, etc. |
| Objective | Campaign objective |
| Spend | Total spend |
| Impressions | Total impressions |
| Clicks | Total clicks |
| CTR | Click-through rate |
| CPC | Cost per click |
| CPM | Cost per thousand impressions |
| Conversions | Total conversions |
| ROAS | Return on ad spend |
File Naming
Files are named with the current date:
campaign-analytics-2024-12-28.csv
Empty State
When no campaigns exist:
| Element | Content |
|---|---|
| Icon | BarChart3 (gray) |
| Title | "No Analytics Data" |
| Message | "Connect an integration and sync campaigns to see analytics" |
Loading State
While data loads:
| Element | Content |
|---|---|
| Icon | RefreshCw (spinning, emerald) |
| Message | "Loading analytics..." |
Key Metrics Explained
ROAS (Return on Ad Spend)
| Value | Meaning |
|---|---|
| >= 2.0x | Profitable (shown in emerald) |
| < 2.0x | Needs optimization (shown in amber) |
Formula: Revenue / Ad Spend
CTR (Click-Through Rate)
| Value | Meaning |
|---|---|
| >= 1.5% | Good engagement |
| 1.0-1.5% | Average |
| < 1.0% | Low (creative may need refresh) |
Formula: Clicks / Impressions * 100
Conversion Rate
Formula: Conversions / Clicks * 100
CPC (Cost Per Click)
Formula: Total Spend / Total Clicks
Workflow
Daily Analytics Review
| Step | Action |
|---|---|
| 1 | Review AI Strategy Brief for account-level insights |
| 2 | Check Overview Metrics for key KPIs |
| 3 | Scan Performance Insights for warnings |
| 4 | Review Campaign Comparisons to identify leaders |
| 5 | Address any campaigns needing attention |
Weekly Report
| Step | Action |
|---|---|
| 1 | Click "Export Data" to download CSV |
| 2 | Review Performance Summary |
| 3 | Compare week-over-week in trend charts |
| 4 | Implement AI recommendations |
Recap
The Analytics Dashboard provides:
- AI Strategy Brief - Holistic account analysis with strategic recommendations
- Overview Metrics - Impressions, Clicks, CPC, Conversion Rate at a glance
- Performance Insights - Auto-generated warnings and opportunities
- Campaign Comparison - Leaderboards for ROAS, Spend, and CTR
- Performance Summary - Campaign status and financial overview
- CSV Export - Download all data for external analysis
Use this page daily to understand overall performance and identify optimization opportunities.
Key Takeaways
- 1AI Strategy Brief with holistic account analysis
- 2Real-time metrics: Impressions, Clicks, CPC, Conversion Rate
- 3Auto-generated performance insights and warnings
- 4Campaign rankings by ROAS, Spend, and CTR
- 5One-click CSV export of all campaign data
Frequently Asked Questions
How often is analytics data updated?
What does the AI Strategy Brief consider?
What triggers the "Campaigns Need Attention" warning?
How is the performance rating determined?
Can I customize the export columns?
Why is my ROAS showing in amber/yellow?
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