Generate original content inspired by competitor ads - create ad copy and images tailored to your brand.
Content Generation Overview
Ad Spy's generation features help you create original content:
| Feature | What It Does |
|---|
| Generate Copy | Creates ad copy inspired by a saved ad's style |
| Generate Image | Creates images inspired by a saved ad's visual style |
Usage Credits
| Action | Credits Used |
|---|
| Generate Copy | 1 Ad Spy AI |
| Generate Image | 1 Ad Spy AI + 1 AI Image |
Generating Ad Copy
How It Works
- Select a saved ad in your Swipe File
- Click "Generate Similar Copy"
- Fill in your brand/product details
- Receive multiple copy variations
| Field | Description | Example |
|---|
| Your Brand | Your company/product name | "AcmeFit" |
| Your Product | What you're advertising | "Smart fitness tracker" |
| Target Audience | Who you're speaking to | "Health-conscious professionals" |
| Key Benefit | Main value proposition | "Track sleep, steps, and stress" |
| Offer/CTA | What action you want | "Get 20% off today" |
| Tone Preference | Voice adjustment | "More professional" or "More casual" |
What You Receive
The AI generates:
| Output | Details |
|---|
| Primary Copy | Full ad body text (3-4 paragraphs) |
| Headline Options | 3 headline variations |
| CTA Options | 3 call-to-action variations |
| Hook Alternatives | 2-3 different opening hooks |
Copy Generation Settings
| Option | Choices |
|---|
| Length | Short (< 50 words), Medium (50-100), Long (100+) |
| Style Matching | Exact style match vs Inspired by |
| Number of Variations | 1, 3, or 5 versions |
Generating Images
How It Works
- Select a saved ad with an image in your Swipe File
- Click "Generate Inspired Image"
- Describe your product/brand elements
- AI analyzes the original style and creates a new image
| Field | Description | Example |
|---|
| Product Description | What to feature | "Red wireless earbuds on white background" |
| Brand Elements | Colors, style notes | "Use blue and white, minimalist" |
| Scene/Setting | Environment | "Person jogging in park" |
| Additional Instructions | Specific requests | "Include product packaging" |
Image Generation Process
| Step | What Happens |
|---|
| 1 | AI analyzes competitor image style |
| 2 | Extracts visual patterns (composition, colors, mood) |
| 3 | Generates prompt combining your inputs + style |
| 4 | Creates original image via Google Imagen |
| 5 | Returns image for download |
Output
| Delivery | Details |
|---|
| Resolution | 1024x1024 pixels (square) |
| Format | PNG |
| Aspect Ratios | 1:1 (square), 4:5 (feed), 9:16 (story) |
| Download | Direct download button |
Customization Options
Copy Customization
| Option | Effect |
|---|
| Mirror Exactly | Very close to original style |
| Inspired By | Uses patterns but more original |
| Brand Voice Override | Applies your brand guidelines |
Image Customization
| Option | Effect |
|---|
| Style Fidelity | How closely to match original |
| Color Override | Force specific brand colors |
| Aspect Ratio | Square, portrait, landscape |
| Exclude Elements | Remove unwanted patterns |
Best Practices
For Copy Generation
| Do | Don't |
|---|
| Use longest-running ads as inspiration | Use random ads |
| Provide specific brand details | Leave fields vague |
| Generate multiple variations | Settle for first output |
| Edit and refine output | Use copy verbatim |
| A/B test generated copy | Assume it will work |
For Image Generation
| Do | Don't |
|---|
| Choose clear, high-quality reference images | Use cluttered references |
| Describe your product specifically | Be vague about what to show |
| Specify brand colors | Hope it guesses correctly |
| Generate multiple options | Use first image only |
| Refine with follow-up prompts | Accept imperfect results |
Ethical Usage
| Guideline | Why |
|---|
| Create Original Content | Don't replicate exactly |
| Respect Trademarks | Don't copy brand elements |
| Add Your Value | Make it uniquely yours |
| Test & Measure | Prove it works for you |
Workflow Integration
Recommended Workflow
- Research - Save top competitor ads
- Analyze - Run AI analysis on best performers
- Generate - Create inspired copy/images
- Refine - Edit for brand voice and accuracy
- Test - A/B test against current creatives
- Iterate - Keep what works, improve what doesn't
Team Collaboration
| Role | Uses Generation For |
|---|
| Copywriter | First drafts and variations |
| Designer | Visual direction and concepts |
| Media Buyer | Quick creative ideas to test |
| Strategist | Competitive positioning research |