Collections & Organization
Organize your swipe file with collections - folders for grouping and categorizing saved competitor ads.
Beginner6 min readUpdated 2025-01-15
Collections help you organize your swipe file into logical groups for easy reference.
What are Collections?
Collections are folders within your swipe file. Each saved ad can belong to one collection (or none).
Why Use Collections?
| Benefit | Description |
|---|---|
| Logical Grouping | Keep related ads together |
| Quick Access | Find specific types instantly |
| Team Clarity | Clear organization for collaboration |
| Project-Based | Organize by campaign or client |
Collection Properties
| Property | Description |
|---|---|
| Name | Display name for the collection |
| Description | Optional notes about the collection |
| Color | Visual identifier in the sidebar |
| Ad Count | Number of ads in collection (auto-calculated) |
Creating Collections
Method 1: From Swipe File Page
- Click "New Collection" button in header
- Enter collection name
- Add optional description
- Select a color (optional)
- Click Create
Method 2: When Saving an Ad
- During the save dialog
- Click "Create New Collection"
- Enter name and details
- The ad is automatically added
Naming Best Practices
| Good Names | Why |
|---|---|
| "Competitor: Nike" | Clear who it's about |
| "Style: UGC Testimonials" | Clear what style |
| "Client: Acme Corp" | Clear what project |
| "Season: Q4 Holiday" | Clear timeframe |
Managing Collections
Edit a Collection
- Hover over collection in sidebar
- Click the edit icon
- Update name, description, or color
- Click Save
Delete a Collection
- Hover over collection in sidebar
- Click the trash icon
- Confirm deletion
Important: Deleting a collection does NOT delete the ads. They become "Uncategorized."
View Collection
- Click collection name in sidebar
- Swipe file filters to show only those ads
- Click "All" to see everything again
Moving Ads Between Collections
Single Ad
| Method | Steps |
|---|---|
| From Card Menu | Three dots → Move to Collection → Select |
| From Edit Dialog | Edit ad → Change collection dropdown |
Multiple Ads (Bulk Move)
- Enter selection mode (checkbox icon)
- Select multiple ads
- Click Move to Collection in bulk bar
- Choose destination
- All selected ads are moved
Remove from Collection
To make an ad "Uncategorized":
- Three dots menu → Move to Collection
- Select "None" or "Uncategorized"
- Ad is removed from collection but stays in swipe file
Organization Strategies
Strategy 1: By Competitor
Best for: Tracking specific competitors
| Collection | Purpose |
|---|---|
| Nike | Track Nike's ads |
| Adidas | Track Adidas ads |
| Puma | Track Puma ads |
| New Balance | Track New Balance ads |
Strategy 2: By Creative Style
Best for: Finding inspiration by format
| Collection | Style Type |
|---|---|
| UGC & Testimonials | User-generated content |
| Product Showcase | Product-focused |
| Lifestyle Photography | Aspirational scenes |
| Text-Heavy / Offer | Promotion-focused |
| Before & After | Transformation |
Strategy 3: By Campaign/Project
Best for: Agencies or multi-brand teams
| Collection | Project/Campaign |
|---|---|
| Q1 Launch - Client A | Client project |
| Summer Sale Research | Seasonal research |
| Brand Refresh Ideas | Rebranding inspiration |
| Evergreen Inspiration | Always-on ideas |
Strategy 4: By Funnel Stage
Best for: Full-funnel advertising
| Collection | Funnel Stage |
|---|---|
| TOFU - Awareness | Top of funnel |
| MOFU - Consideration | Middle of funnel |
| BOFU - Conversion | Bottom of funnel |
| Retention / Loyalty | Post-purchase |
Tips & Best Practices
| Tip | Why It Helps |
|---|---|
| Limit to 10-15 collections | Too many becomes unmanageable |
| Review monthly | Archive or delete stale collections |
| Use colors meaningfully | Red for urgent, green for approved, etc. |
| Add descriptions | Future you will thank present you |
Key Takeaways
- 1Create folders to organize your saved ads
- 2Move ads between collections easily
- 3Filter swipe file by collection
- 4Customize with names, descriptions, and colors
Frequently Asked Questions
Can an ad be in multiple collections?
No, each ad can only belong to one collection at a time. Use tags for multiple categorizations.
Is there a limit to how many collections I can create?
You can create up to 50 collections. This applies to all plans.
Can I share collections with team members?
Yes! Collections are shared across your organization. All team members can see and manage the same collections.
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