AI-Powered Insights
Let AI analyze your data and surface actionable insights you might have missed.
You could spend hours in spreadsheets looking for patterns. Or let AI find them in seconds.
How AI Insights Work
The Analysis Loop
The AI continuously:
- Collects - Aggregates your event and conversion data
- Analyzes - Applies ML models to find patterns
- Compares - Benchmarks against historical performance
- Surfaces - Presents insights ranked by impact
What Gets Analyzed
| Data Source | Insights Generated |
|---|---|
| Conversion events | Revenue patterns, conversion trends |
| User journeys | Drop-off points, path optimization |
| Traffic sources | Channel performance, attribution |
| Customer segments | Behavior differences, LTV patterns |
| Funnel data | Bottleneck identification |
Types of Insights
Anomaly Detection
AI spots unusual patterns:
Anomaly Detected
Conversion rate dropped 25% in the last 4 hours.
Affected: Mobile users on iOS
Likely Cause: Checkout button not responding
Action: Investigate checkout page on iOS Safari
Opportunity Insights
AI finds growth opportunities:
Opportunity Identified
Users who view 3+ products convert at 4x higher rate.
Current: Only 12% of users view 3+ products
Recommendation: Add "Related Products" section to boost product views
Potential Impact: +8-12% conversions
Trend Insights
AI identifies emerging patterns:
Trend Alert
Mobile traffic share increased from 45% to 62% over 30 days.
Observation: Mobile conversion rate (1.8%) is below desktop (3.2%)
Recommendation: Prioritize mobile UX optimization
Priority: High (affects majority of traffic)
Segment Insights
AI discovers valuable segments:
Segment Discovery
Users from email campaigns have 3x higher LTV than paid social.
Email Customer LTV: $450 Social Customer LTV: $150
Recommendation: Invest more in email list growth Suggested Action: Add exit-intent email capture
Acting on Insights
Insight Priority Levels
| Priority | Meaning | Action |
|---|---|---|
| Critical | Immediate revenue impact | Act today |
| High | Significant opportunity | Plan this week |
| Medium | Worth investigating | Schedule review |
| Low | Nice to know | Consider when time allows |
One-Click Actions
Some insights offer immediate actions:
| Insight Type | Available Action |
|---|---|
| Budget recommendation | Apply to campaign |
| Audience suggestion | Create segment |
| A/B test idea | Start test |
| Alert threshold | Set up monitoring |
Insight History
Track which insights you have acted on:
| Date | Insight | Action Taken | Result |
|---|---|---|---|
| Dec 15 | Mobile drop-off high | Fixed checkout | +15% mobile CVR |
| Dec 10 | Email segment valuable | Increased email budget | +22% email revenue |
| Dec 5 | Product page exit | Added reviews | -8% bounce rate |
Customizing AI Analysis
Focus Areas
Tell the AI what matters most:
| Focus | AI Emphasis |
|---|---|
| Revenue | Conversion and AOV insights |
| Growth | Traffic and acquisition insights |
| Retention | Repeat purchase and churn insights |
| Efficiency | ROAS and cost optimization |
Insight Frequency
| Setting | Frequency |
|---|---|
| Real-time | Critical alerts only |
| Daily | Morning summary email |
| Weekly | Comprehensive report |
| On-demand | Manual refresh |
Notification Preferences
****
javascript // API: Configure insight notifications PUT /api/v1/ai/settings { "insightPriority": ["critical", "high"], "channels": { "email": true, "slack": true, "inApp": true }, "digestFrequency": "daily", "focusAreas": ["revenue", "conversion"] } ****Recap
Here is what you learned:
- AI continuously analyzes your data for patterns
- Four insight types - Anomalies, opportunities, trends, segments
- Prioritized recommendations - Know what to act on first
- Customizable focus - Tell AI what matters to your business
Let the AI do the pattern-finding. You focus on taking action.
Next step: Understand your customers with AI-powered customer intelligence.
Key Takeaways
- 1AI continuously analyzes your data for patterns
- 2Get alerts for anomalies and opportunities
- 3Receive specific, actionable recommendations
- 4Insights improve as AI learns your business
Frequently Asked Questions
How accurate are AI insights?
Can I train the AI on what matters to me?
Will AI insights work for small data volumes?
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