AI Campaign Builder
Create complete Meta ad campaigns in minutes using AI. Supports multi-format selection, all 6 campaign objectives, Advantage+ features, advanced ad sets, and up to 50 variations per format.
The AI Campaign Builder transforms campaign creation from hours of work into a simple conversation. Describe your product, define your audience, and let AI handle the restāfrom targeting strategy to ad copy to visuals.
New in 2025: Multi-format selection, all 6 Meta objectives, Advantage+ features, advanced ad set configuration, and custom variation counts up to 50.
Overview
The 4-Step Process
| Step | What Happens | Time |
|---|---|---|
| 1. Campaign Brief | Configure your campaign with powerful new options | 3-5 min |
| 2. AI Generation | AI creates targeting, copy, and visuals | 2-5 min |
| 3. Review & Edit | Customize everything before publishing | As needed |
| 4. Publish | Campaign goes live in your Meta Ads account | Instant |
What AI Generates
| Component | Details |
|---|---|
| Campaign Structure | Name, objective, budget settings, Advantage+ features |
| Ad Set(s) | Targeting, optimization goal, billing event (up to 5 ad sets) |
| Ad Variations | 1-50 unique ads per format with headlines, copy, images/videos, and CTAs |
| AI Reasoning | Explanation of targeting, copy, and visual strategies |
Step 1: Campaign Brief
The Questions step collects everything AI needs to build your campaign with a modern, streamlined interface.
Question 1: What Are You Advertising?
| Field | Required | Limit | Example |
|---|---|---|---|
| Product/Brand Name | No | - | "FitPro", "Acme Corp" |
| Product Description | Yes | 10-1000 chars | "Premium fitness app with personalized workout plans, nutrition tracking, and AI coaching. Helps busy professionals stay fit with 15-minute daily workouts." |
The more detail you provide, the better AI can craft targeted messaging.
Question 2: Target Audience
| Field | Required | Limit | Example |
|---|---|---|---|
| Target Audience | Yes | 10-500 chars | "Health-conscious millennials and Gen Z (ages 25-40) who are interested in fitness, wellness, and self-improvement. They value convenience and are likely to use mobile apps." |
Include demographics, interests, behaviors, and pain points.
Question 3: Daily Budget
| Quick Select | Custom |
|---|---|
| $25, $50, $100, $200 | Any amount ($5 minimum) |
Start conservatively. You can always increase budget after seeing results.
Question 4: Meta Account & Landing Page
| Field | Required | Purpose |
|---|---|---|
| Meta Ads Account | Yes | Where campaign will be created |
| Landing Page URL | No | Destination for ad clicks |
Campaign Objectives
Choose from all 6 Meta campaign objectives:
| Objective | Icon | Best For | Optimization Goal |
|---|---|---|---|
| Sales | ShoppingBag | E-commerce purchases, conversions | Conversions |
| Traffic | MousePointer | Website visits, landing page views | Link clicks |
| Leads | UserPlus | Form submissions, sign-ups | Lead generation |
| Awareness | Eye | Brand recognition, reach | Reach/Impressions |
| Engagement | Heart | Likes, comments, shares, video views | Post engagement |
| App Promotion | Download | App installs, in-app events | App installs |
Objective-Specific Features
- Sales: Unlocks Advantage+ Shopping campaign option
- App Promotion: Reveals app-specific configuration (App ID, Platform, Events)
Ad Formats (Multi-Select)
New: Select multiple formats in a single campaign! Mix and match to test different creative approaches.
| Format | Description | Best For |
|---|---|---|
| Single Image | Individual image ads with unique copy | Simple products, A/B testing |
| Carousel | Swipeable cards (3-10) | Product catalogs, storytelling |
| Video | AI-generated video using Sora 2 | Demonstrations, engagement |
Multi-Format Example
Select Image + Carousel + Video to generate:
- 5 single image variations
- 5 carousel ad variations
- 5 video ad variations
- Total: 15 unique ads in one campaign
Carousel Options
When Carousel is selected:
| Setting | Options |
|---|---|
| Number of Cards | 3, 4, 5, 6, 8, or 10 |
Video Options
When Video is selected:
| Setting | Options |
|---|---|
| Aspect Ratio | 16:9 (Landscape), 9:16 (Vertical/Reels) |
| Duration | 4-60 seconds (slider) |
Ad Variations (1-50)
New: Generate anywhere from 1 to 50 variations per format.
Quick Select
Click preset buttons for common choices: | 1 | 3 | 5 | 10 |
Custom Input
Enter any number between 1-50 for precise control.
Total Ads Calculation
The summary shows total ads being generated:
15 total ads (Image + Carousel + Video)
This multiplies your selected formats Ć variations per format.
Advantage+ Features
Leverage Meta's AI-powered optimization with one-click toggles:
| Feature | Description | Benefit |
|---|---|---|
| Advantage+ Creative | Auto-enhance images & videos | Up to 14% better performance |
| Advantage+ Audience | AI-powered audience expansion | Finds high-intent users automatically |
| Advantage+ Placements | Automatic placement optimization | Best ROI across all placements |
| Budget Optimization | Smart budget distribution | Allocates spend to top performers |
Advantage+ Shopping (Sales Only)
When your objective is Sales, an additional option appears:
| Feature | Description |
|---|---|
| Advantage+ Shopping | Full automation for e-commerce campaigns |
Tip: Advantage+ features can improve campaign performance by up to 30%.
Advanced Ad Set Configuration
New: Create multiple ad sets with different targeting or creative strategies.
Enable Advanced Mode
Toggle Enable Advanced Mode to access:
| Setting | Options | Description |
|---|---|---|
| Number of Ad Sets | 1, 2, 3, 4, 5 | How many ad sets to create |
| Same/Different Ads | Toggle | Use same ads across sets or unique per set |
Use Cases
| Configuration | Best For |
|---|---|
| 3 ad sets, same ads | A/B test different audiences with same creative |
| 3 ad sets, different ads | Test different messages for different segments |
| 5 ad sets, same ads | Maximum audience testing |
App Promotion Settings
When App Promotion objective is selected, additional fields appear:
| Field | Description | Options |
|---|---|---|
| App ID or Store URL | Your app's identifier | App Store/Play Store URL or ID |
| Platform | Target platform(s) | iOS, Android, or Both |
| Optimization Events | What to optimize for | Install, Purchase, Registration |
Event Selection
Click to toggle multiple events:
- install - Optimize for app installs
- purchase - Optimize for in-app purchases
- registration - Optimize for sign-ups
Step 2: AI Generation
After clicking Generate Campaign, watch real-time progress.
Generation Stages
| Stage | Progress | What's Happening |
|---|---|---|
| Analyzing your product | 0-15% | AI understands your product and positioning |
| Creating targeting strategy | 15-25% | Finding relevant audiences, interests, behaviors |
| Generating ad copy variations | 25-45% | Writing headlines, primary text, descriptions |
| Creating creative assets | 45-85% | Generating images and/or videos |
| Assembling campaign structure | 85-100% | Building campaign, ad set(s), and ads |
Timing by Format
| Format | Generation Time |
|---|---|
| Single Image only | 2-3 minutes |
| Carousel only | 3-4 minutes |
| Video only | 4-5 minutes |
| Multi-format | 5-7 minutes |
Multi-Format Generation
When multiple formats are selected, AI generates all variations in parallel where possible, optimizing total generation time.
Step 3: Review & Edit
The Review step shows everything AI created for your approval.
Campaign Overview Panel
| Metric | Description |
|---|---|
| Campaign Name | Auto-generated from your product (editable) |
| Objective | Any of the 6 Meta objectives |
| Daily Budget | Your specified amount |
| Ad Variations | Total ads created across all formats |
| Advantage+ Status | Which features are enabled |
Targeting Section
Expand to see AI's audience targeting:
| Parameter | Example |
|---|---|
| Age Range | 25-45 years |
| Locations | Countries selected |
| Interests | Fitness, Wellness, Self-improvement |
AI selects interests based on your audience description.
AI Strategy Insights
Expand the AI Strategy Insights panel to understand AI's decisions:
Targeting Rationale
Why AI chose these audiences. Example:
"Selected fitness enthusiasts aged 25-45 based on high conversion rates for health apps. Included wellness and productivity interests to capture busy professionals."
Copy Strategy
The messaging approach used. Example:
"Focused on time-saving benefits (15-minute workouts) as the primary hook, addressing the busy professional pain point. Used action-oriented CTAs."
Visual Strategy
Image/video style decisions. Example:
"Clean, aspirational imagery showing active professionals using the app. Bright colors to convey energy and motivation."
Editing Ad Variations
For Single Image Ads
Each variation card shows:
| Element | Editable | How |
|---|---|---|
| Image | Regenerate | Click regenerate button |
| Headline | Yes | Click to edit |
| Primary Text | Yes | Click to edit |
| Description | Yes | Click to edit |
| Call-to-Action | Yes | Click to edit |
| Estimated Score | No | AI confidence indicator |
Actions:
- Edit - Modify any text field
- Regenerate - Generate new copy and image
- Delete - Remove variation (minimum 1 required)
For Carousel Ads
Horizontal scrollable preview shows all cards:
| Per Card | Content |
|---|---|
| Card Number | Badge (Card 1, Card 2, etc.) |
| Image | Full preview |
| Headline | Text overlay |
| Description | Below image |
Below the cards, see:
- Primary Text - Main ad copy
- Call-to-Action - Button text
For Video Ads
| Element | Details |
|---|---|
| Video Player | Full preview with controls |
| Duration | Shown in corner |
| Headline | Below video |
| Primary Text | Full copy |
| Call-to-Action | Button preview |
| Video Concept | AI's description of video content |
Multi-Format Campaigns
When you've selected multiple formats, variations are grouped by type:
- Image Ads section
- Carousel Ads section
- Video Ads section
Each section can be expanded/collapsed for easier navigation.
Step 4: Publish
Pre-Publish Checklist
Before clicking Publish Campaign:
| Check | Why |
|---|---|
| Headlines are clear | First thing users see |
| Primary text is compelling | Drives clicks |
| Images/video represent product | Accuracy matters |
| Landing page works | Test the URL |
| Budget is correct | Controls spend |
| Targeting makes sense | Right audience |
| Advantage+ settings reviewed | Optimization preferences |
Publishing Process
When you click Publish Campaign:
- Campaign is created in Meta Ads Manager
- Ad Set(s) are created with targeting parameters
- All ad variations across all formats are created
- Assets are uploaded to Meta
- Advantage+ features are configured
- Campaign is submitted for review
After Publishing
Success Screen
You'll see:
| Information | Link |
|---|---|
| Campaign | View Campaign button |
| Ad Set(s) | View Ad Set link(s) |
| Ads Created | Count by format |
What's Next Tips
| Tip | Why |
|---|---|
| Campaign starts PAUSED | Review everything before going live |
| Monitor first 48 hours | See which variations/formats perform best |
| Enable Autopilot | Let AI optimize automatically |
| Check Advantage+ performance | Compare with standard campaigns |
Actions
| Button | Action |
|---|---|
| View Campaign | Go to campaign details page |
| Create Another | Start a new AI campaign |
Best Practices
Writing Effective Product Descriptions
| Do | Don't |
|---|---|
| Be specific about benefits | Use generic descriptions |
| Mention unique features | Leave out differentiators |
| Include price points | Be vague about value |
| Describe the problem solved | Focus only on features |
Good Example:
"Premium fitness app with personalized workout plans, nutrition tracking, and AI coaching. Helps busy professionals stay fit with 15-minute daily workouts. $9.99/month, 7-day free trial."
Bad Example:
"Fitness app for workouts."
Writing Effective Audience Descriptions
| Do | Don't |
|---|---|
| Include demographics | Just say "everyone" |
| Mention interests | Be too broad |
| Describe behaviors | Ignore purchase intent |
| Reference pain points | Skip psychographics |
Good Example:
"Health-conscious millennials and Gen Z (ages 25-40) interested in fitness, wellness, and self-improvement. They value convenience, use mobile apps daily, and have discretionary income for subscriptions."
Bad Example:
"People who want to exercise."
Choosing the Right Format(s)
| Situation | Recommended Format(s) |
|---|---|
| Testing messaging | Single Image (5-10 variations) |
| Multiple products | Carousel (5-6 cards) |
| Complex explanation | Video |
| Quick launch | Single Image (3 variations) |
| Maximum testing | Image + Carousel + Video |
| High engagement goal | Video + Carousel |
| E-commerce catalog | Carousel (8-10 cards) |
Using Advantage+ Effectively
| Feature | When to Enable |
|---|---|
| Advantage+ Creative | Almost always - improves ad performance |
| Advantage+ Audience | When targeting broad audiences |
| Advantage+ Placements | When you want Meta to find best placements |
| Budget Optimization | When running multiple ad sets |
| Advantage+ Shopping | For e-commerce with good conversion data |
Variation Count Guidelines
| Goal | Recommended Count |
|---|---|
| Quick test | 3-5 variations |
| Standard campaign | 5-10 variations |
| Maximum A/B testing | 10-20 variations |
| Enterprise scale | 20-50 variations |
Recap
Here's what you learned:
- Campaign Brief - Configure product, audience, budget, and objectives
- 6 Objectives - Sales, Traffic, Leads, Awareness, Engagement, App Promotion
- Multi-Format Selection - Combine Image, Carousel, and Video in one campaign
- Custom Variations - Generate 1-50 variations per format
- Advantage+ Features - Leverage Meta AI for optimization
- Advanced Ad Sets - Create up to 5 ad sets with same or different creatives
- App Promotion - Configure app ID, platform, and optimization events
- AI Generation - Real-time progress through 5 stages
- Review & Edit - Full control over targeting, copy, and visuals
- Publish - Campaigns start paused for your review
The AI Campaign Builder transforms hours of campaign creation into minutes, while giving you full control over the final result.
Next step: Enable AI Autopilot to let AI optimize your campaigns after launch.
Key Takeaways
- 1Multi-format selection: Combine Image, Carousel, and Video in one campaign
- 2All 6 Meta objectives: Sales, Traffic, Leads, Awareness, Engagement, App Promotion
- 3Custom variations: Generate 1-50 ad variations per format
- 4Advantage+ integration: Leverage Meta AI for creative, audience, placements, and budget
- 5Advanced ad sets: Create up to 5 ad sets with same or different ads
- 6App Promotion support: Configure app ID, platform, and optimization events
Frequently Asked Questions
How long does AI generation take?
Can I select multiple ad formats in one campaign?
What are Advantage+ features?
How many ad variations can I create?
What is Advanced Ad Set Configuration?
How do I set up App Promotion campaigns?
What happens if generation fails or times out?
Can I edit the AI-generated content before publishing?
Why does my campaign start as PAUSED?
What is the minimum budget?
Which campaign objective should I choose?
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