Campaign Details & Analytics
Deep dive into individual campaign performance with AI insights and optimization controls.
The Campaign Details page gives you everything you need to understand and optimize a single campaign.
Accessing Campaign Details
From the Ads Manager, click on any campaign name to open its details page.
Breadcrumb Navigation
At the top, you see:
Home > Campaigns > [Campaign Name]
Click any part to navigate back.
Header Section
The header displays:
| Element | Description |
|---|---|
| Campaign Name | The campaign title |
| Status Badge | ACTIVE, PAUSED, or DELETED |
| Autopilot Badge | Shows if AI is managing |
| Objective | SALES, TRAFFIC, LEADS, etc. |
| Account Name | Which ad account |
| External ID | Meta's campaign ID |
Action Buttons
Depending on status:
| Current Status | Available Actions |
|---|---|
| ACTIVE | Pause button |
| PAUSED | Activate button |
Key Performance Metrics
Four stat cards show top-level performance:
| Metric | Description | Subtitle |
|---|---|---|
| Total Spend | Amount spent | Daily budget |
| ROAS | Return on ad spend | Performance indicator |
| Conversions | Completed goals | Cost per conversion |
| Reach | Unique people reached | Frequency |
ROAS Indicator
The ROAS card color indicates performance:
| ROAS | Color | Meaning |
|---|---|---|
| 2.0x+ | Green | Strong performance |
| Below 2.0x | Orange/Red | Needs optimization |
AI Optimization Panel
The gradient panel provides AI-powered features:
Autopilot Toggle
A switch to enable/disable AI management:
| State | What Happens |
|---|---|
| On | AI actively optimizes budget, bids, and pauses underperformers |
| Off | Manual control only |
Autopilot Settings (when enabled)
| Setting | Description | Default |
|---|---|---|
| Max Budget Change | Maximum daily budget increase | 20% |
| Min ROAS Target | Threshold for pausing | 1.5x |
| Human Approval | Require confirmation | Yes |
Health Score
If available, shows a score from 0-100:
| Score | Color | Meaning |
|---|---|---|
| 80-100 | Green | Healthy campaign |
| 60-79 | Yellow | Some issues |
| 0-59 | Red | Needs attention |
Quick Audit
Click Run Audit to get AI analysis:
- Health Score - Overall campaign health
- Issues Found - Problems detected
- Recommendations - Specific improvement suggestions
Performance Metrics Grid
Eight metrics in a visual grid:
| Metric | What It Measures |
|---|---|
| Impressions | Times ad was displayed |
| Clicks | Times ad was clicked |
| CTR | Click-through rate (%) |
| CPC | Cost per click |
| CPM | Cost per 1000 impressions |
| Reach | Unique people |
| Frequency | Avg times each person saw ad |
| Cost/Conv | Cost per conversion |
Ad Sets Table
Below the metrics, view all ad sets in this campaign:
Table Columns
| Column | Description |
|---|---|
| Name | Ad set name (clickable) |
| Status | ACTIVE/PAUSED |
| Spend | Amount spent |
| Impressions | Total views |
| Clicks | Total clicks |
| CTR | Click-through rate |
| CPC | Cost per click |
Drilling Down
Click any ad set name to view:
- Targeting details
- Placement settings
- Individual ads
Budget & Schedule
Budget Panel
| Field | Description |
|---|---|
| Daily Budget | Spend limit per day |
| Lifetime Budget | Total campaign budget (if set) |
| Total Spend | Amount spent to date |
Schedule Panel
| Field | Description |
|---|---|
| Start Date | When campaign began |
| End Date | When campaign ends (if set) |
Integration & Sync
Platform Info
| Field | Description |
|---|---|
| Provider | META |
| Account | Connected ad account name |
| Currency | Account currency (USD, EUR, etc.) |
Sync Status
| Field | Description |
|---|---|
| Last Synced | When campaign data was refreshed |
| Metrics Updated | When performance metrics updated |
Recap
Here is what you learned:
- Header shows status and quick actions - Pause/activate at a glance
- Four key metrics - Spend, ROAS, conversions, reach
- AI panel - Toggle Autopilot and run audits
- Drill into ad sets - See targeting and creative performance
The campaign details page is where optimization happens. Use AI audits regularly to catch issues early.
Next step: Create your first campaign using the step-by-step wizard.
Key Takeaways
- 1View comprehensive campaign performance metrics
- 2Toggle Autopilot and run AI audits
- 3Drill down into ad sets and ads
- 4Manage budget and schedule settings
Frequently Asked Questions
How do I change the budget?
What does the Quick Audit check?
Why is my ROAS showing as N/A?
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