Creative Intelligence uses AI to analyze your ad creatives, detect performance issues, and provide recommendations for improvement.
Overview
Navigate to Analytics > Creative Intelligence to access creative analysis.
| Feature | Description |
|---|
| Creative Scoring | Multi-dimensional quality scores |
| Element Analysis | AI-detected creative elements |
| Fatigue Detection | Monitor creative lifecycle |
| A/B Analysis | Statistical test comparison |
| Recommendations | AI improvement suggestions |
Creative Scoring
Score Dimensions
| Score | Range | What It Measures |
|---|
| Overall | 0-100 | Combined quality score |
| Attention | 0-100 | Stopping power/scroll-stop |
| Clarity | 0-100 | Message clarity |
| Relevance | 0-100 | Audience fit |
| Emotional Appeal | 0-100 | Emotional connection |
| Brand Consistency | 0-100 | Brand alignment |
Score Interpretation
| Score Range | Rating | Action |
|---|
| 90-100 | Excellent | Scale this creative |
| 80-89 | Very Good | Performing well |
| 70-79 | Good | Room for improvement |
| 60-69 | Average | Consider optimization |
| Below 60 | Below Average | Significant changes needed |
Score Factors
| Dimension | Factors Analyzed |
|---|
| Attention | Contrast, faces, motion, color |
| Clarity | Text readability, visual hierarchy |
| Relevance | Audience match, product visibility |
| Emotional | Facial expressions, imagery tone |
| Brand | Logo, colors, font consistency |
Element Analysis
Detected Elements
AI automatically identifies:
| Element | Detection |
|---|
| Faces | Present/count |
| Text Overlay | Present/content |
| Logo | Present/placement |
| Product | Present/prominence |
| CTA | Present/text |
| Colors | Dominant palette |
Visual Properties
| Property | Analysis |
|---|
| Format | Image, Video, Carousel |
| Aspect Ratio | 1:1, 4:5, 9:16, 16:9 |
| Composition | Layout structure |
| Emotional Tone | Mood conveyed |
| Visual Complexity | Minimal to complex |
Best Practices Detection
| Check | Recommendation |
|---|
| Text Ratio | < 20% for better delivery |
| Logo Visibility | Top corner placement |
| CTA Presence | Clear call-to-action |
| Face Prominence | Faces drive engagement |
Fatigue Detection
Fatigue Phases
| Phase | Description | Action |
|---|
| Fresh | New creative, good performance | Monitor |
| Optimal | Peak performance period | Scale |
| Declining | Early fatigue signals | Plan refresh |
| Fatigued | Performance degraded | Replace |
Fatigue Indicators
| Metric | Fatigue Signal |
|---|
| CTR Trend | Declining over 7 days |
| Frequency | Exceeding 3.0 |
| CPC | Increasing steadily |
| Engagement | Declining interaction |
Fatigue Score
| Score | Range | Interpretation |
|---|
| 0-25 | Low | Creative is fresh |
| 26-50 | Moderate | Monitor closely |
| 51-75 | High | Plan replacement |
| 76-100 | Critical | Replace immediately |
Fatigue Predictions
| Metric | Prediction |
|---|
| Days Until Fatigue | Estimated time until refresh needed |
| Recommended Action | AI-suggested next step |
| Performance Forecast | Expected degradation |
A/B Test Analysis
Test Metrics
| Metric | Description |
|---|
| Sample Size | Users who saw each variant |
| Conversion Rate | Conversion % per variant |
| Lift | % improvement of winner |
| Statistical Significance | Confidence in result |
Significance Levels
| Confidence | Meaning |
|---|
| 99%+ | Very high confidence |
| 95-99% | Statistically significant |
| 90-95% | Likely significant |
| < 90% | Need more data |
Reading Results
| Result | Interpretation |
|---|
| Clear Winner (95%+) | Safe to scale winner |
| No Clear Winner | Run longer or test bigger changes |
| Very Close | May not be meaningful difference |
Test Requirements
| Factor | Minimum |
|---|
| Sample Size | 1,000+ per variant |
| Duration | 7+ days |
| Difference | 10%+ lift for significance |
Creative Recommendations
Improvement Suggestions
| Category | Example Recommendations |
|---|
| Visual | "Add human face to increase engagement" |
| Text | "Shorten headline for mobile readability" |
| CTA | "Make CTA button more prominent" |
| Brand | "Add logo for brand recognition" |
| Format | "Test video version for this concept" |
| Prediction | Description |
|---|
| Expected CTR | Predicted click-through range |
| Engagement Forecast | Expected interaction level |
| Audience Appeal | Which audiences will respond |
| Best Placements | Where creative will perform best |
Competitive Analysis
| Insight | Description |
|---|
| Strengths | What works well in your creative |
| Weaknesses | Areas for improvement |
| Differentiators | What makes it stand out |
Recap
Creative Intelligence provides:
- Multi-Dimensional Scoring - Comprehensive quality analysis
- Element Detection - AI-identified creative components
- Fatigue Monitoring - Know when to refresh
- A/B Analysis - Statistical test comparison
- Recommendations - Actionable improvement tips
Use creative intelligence to maintain high-performing ads.