Realtime Monitoring provides live visibility into your campaign performance with automatic updates and instant alerts when issues arise.
Overview
Navigate to Analytics > Realtime to access live monitoring.
| Feature | Description |
|---|
| Live Updates | Metrics refresh every 30 seconds |
| All Campaigns | See all campaigns at once |
| Trend Visualization | Real-time trend charts |
| Anomaly Alerts | Instant issue notifications |
| Quick Actions | Pause/resume campaigns |
Live Metrics
Overview Stats
| Metric | Description |
|---|
| Total Campaigns | All campaigns in account |
| Active Campaigns | Currently delivering |
| Total Spend | Today's spend so far |
| Total Conversions | Today's conversions |
| Average ROAS | Current return on ad spend |
Per-Campaign Metrics
| Metric | Updates |
|---|
| Spend | Every 30 seconds |
| Impressions | Every 30 seconds |
| Clicks | Every 30 seconds |
| CTR | Calculated in realtime |
| CPC | Calculated in realtime |
| Conversions | Every 30 seconds |
| ROAS | Calculated in realtime |
Trend Chart
The live trend chart shows:
| Line | Data |
|---|
| Spend | Cumulative spend today |
| Conversions | Cumulative conversions |
Chart updates every 30 seconds to show real-time progress.
Monitoring Controls
Start/Stop Monitoring
| Control | Function |
|---|
| Start Monitoring | Begin live updates |
| Pause Monitoring | Stop updates temporarily |
| Resume | Continue paused monitoring |
Refresh Options
| Option | Description |
|---|
| Auto Refresh | Updates every 30 seconds |
| Manual Refresh | Click refresh button |
| Last Updated | Timestamp of last data |
Campaign Controls
| Action | Description |
|---|
| Pause Campaign | Stop campaign delivery |
| Resume Campaign | Restart paused campaign |
| View Details | Go to campaign page |
Realtime Alerts
Alert Types
| Alert | Trigger |
|---|
| Spend Spike | Spend 50%+ above normal |
| Performance Drop | CTR or ROAS declining |
| Campaign Stopped | Campaign stopped delivering |
| Anomaly Detected | Unusual pattern found |
| Budget Depleted | Campaign budget exhausted |
Alert Severity
| Level | Color | Action |
|---|
| Critical | Red | Immediate review |
| Warning | Amber | Check soon |
| Info | Blue | Awareness |
Alert Actions
| Action | Description |
|---|
| View Campaign | Go to affected campaign |
| Acknowledge | Mark as reviewed |
| Pause Campaign | Stop delivery if needed |
| Dismiss | Remove if false positive |
Alert Notifications
| Channel | Configuration |
|---|
| In-App | Always shown on dashboard |
| Email | Configure in settings |
| Browser | Enable notifications |
Use Cases
Launch Day Monitoring
| Time | Action |
|---|
| Launch | Start monitoring immediately |
| First Hour | Watch for delivery issues |
| First 4 Hours | Check early performance signals |
| End of Day | Review full day metrics |
Peak Period Tracking
| Use | Benefit |
|---|
| Flash Sales | Monitor during promotion |
| Holiday Rush | Real-time performance |
| Product Launch | Instant feedback |
Issue Detection
| Symptom | Check For |
|---|
| No impressions | Ad rejection, targeting issue |
| High CPC | Competition, relevance score |
| Low conversions | Tracking, landing page |
| ROAS drop | Creative fatigue, audience |
Budget Management
| Situation | Action |
|---|
| Fast spend | May need budget increase |
| Slow spend | Check delivery issues |
| Uneven pacing | Review scheduling |
Best Practices
Daily Routine
| Time | Check |
|---|
| Morning | Start monitoring, check overnight |
| Midday | Review morning performance |
| Afternoon | Check pacing for daily budget |
| Evening | End-of-day review |
During Campaigns
| Phase | Focus |
|---|
| Launch | Delivery, initial metrics |
| Scaling | Efficiency maintenance |
| Optimization | A/B test performance |
| Mature | Fatigue and anomalies |
Alert Response
| Alert | Response Time |
|---|
| Critical | Within 30 minutes |
| Warning | Within 2 hours |
| Info | Daily review |
Recap
Realtime Monitoring provides:
- Live Updates - Metrics every 30 seconds
- Complete Visibility - All campaigns at once
- Instant Alerts - Know issues immediately
- Quick Actions - Pause/resume from dashboard
- Trend Tracking - See performance in real-time
Use realtime monitoring for launches, peak periods, and daily oversight.