Pricing Plans Comparison
Detailed comparison of all subscription tiers, features, limits, and pricing.
Beginner12 min readUpdated 2024-12-28
Choose the plan that fits your business needs. All paid plans include a 3-day free trial.
Plan Tiers
We offer 5 subscription tiers designed for different business sizes and needs.
| Tier | Best For | Starting Price |
|---|---|---|
| Free | Testing and small projects | $0/month |
| Starter | Small teams and startups | $49/month |
| Professional | Growing businesses | $149/month |
| Business | Large organizations | $349/month |
| Enterprise | Custom solutions | Contact sales |
Free Plan
Perfect for getting started and testing the platform.
Limits
| Resource | Limit |
|---|---|
| Events per month | 10,000 |
| Tracked Users (MTUs) | 1,000 |
| AI Campaigns | 5 |
| Ads Audits | 1/month |
| AI Images | 0 (Not available) |
| AI Videos | 0 (Not available) |
| Session Recordings | 100 |
| Team Members | 1 |
| Data Retention | 30 days |
| API Requests | 10,000/month |
Features Included
| Feature | Available |
|---|---|
| Event Tracking | ✓ |
| Basic Analytics | ✓ |
| AI Campaigns | ✓ (Limited) |
| Ads Audit | ✓ (1/month) |
| AI Image Generation | ✗ |
| AI Video Generation | ✗ |
| Session Recording | ✓ (Limited) |
| Email Support | ✓ |
| API Access | ✓ |
Limitations
- Only 1 Ads Audit per month
- No AI image generation
- No AI video generation
- No priority support
- No funnel analytics
- No custom reports
- No SSO/SAML
Starter Plan
Ideal for small teams and startups scaling their marketing.
Pricing
| Billing | Price | Savings |
|---|---|---|
| Monthly | $49/month | - |
| Yearly | $470/year | Save $118 (20%) |
Limits
| Resource | Limit |
|---|---|
| Events per month | 100,000 |
| Tracked Users (MTUs) | 10,000 |
| AI Campaigns | 25/month |
| Ads Audits | 5/month |
| AI Images | 10/month |
| AI Videos | 3/month |
| Session Recordings | 1,000 |
| Team Members | 3 |
| Data Retention | 90 days |
| API Requests | 50,000/month |
Features Included
Everything in Free, plus:
| Feature | Available |
|---|---|
| Advanced Analytics | ✓ |
| Funnel Analytics | ✓ |
| Ads Audits | ✓ (5/month) |
| AI Image Generation | ✓ |
| AI Video Generation | ✓ |
| Priority Email Support | ✓ |
| Custom Dashboards | ✓ |
Professional Plan
Best for growing businesses with advanced needs. Most Popular!
Pricing
| Billing | Price | Savings |
|---|---|---|
| Monthly | $149/month | - |
| Yearly | $1,430/year | Save $358 (20%) |
Limits
| Resource | Limit |
|---|---|
| Events per month | 500,000 |
| Tracked Users (MTUs) | 50,000 |
| AI Campaigns | 100/month |
| Ads Audits | 20/month |
| AI Images | 50/month |
| AI Videos | 10/month |
| Session Recordings | 5,000 |
| Team Members | 10 |
| Data Retention | 180 days |
| API Requests | 200,000/month |
Features Included
Everything in Starter, plus:
| Feature | Available |
|---|---|
| AI Autopilot | ✓ |
| Ads Audits | ✓ (20/month) |
| AI Images | 50/month |
| AI Videos | 10/month |
| Custom Reports | ✓ |
| Priority Support | ✓ |
| Custom Integrations | ✓ |
| Phone Support | ✓ |
Business Plan
Designed for larger organizations with high volume needs.
Pricing
| Billing | Price | Savings |
|---|---|---|
| Monthly | $349/month | - |
| Yearly | $3,350/year | Save $838 (20%) |
Limits
| Resource | Limit |
|---|---|
| Events per month | 2,000,000 |
| Tracked Users (MTUs) | 200,000 |
| AI Campaigns | 500/month |
| Ads Audits | 50/month |
| AI Images | 150/month |
| AI Videos | 30/month |
| Session Recordings | 20,000 |
| Team Members | 50 |
| Data Retention | 1 year |
| API Requests | 1,000,000/month |
Features Included
Everything in Professional, plus:
| Feature | Available |
|---|---|
| Ads Audits | ✓ (50/month) |
| AI Images | 150/month |
| AI Videos | 30/month |
| SSO/SAML | ✓ |
| White-label Reports | ✓ |
| Advanced Attribution | ✓ |
| Dedicated Support | ✓ |
| Custom SLA | Available |
Enterprise Plan
Custom solutions for enterprise-scale needs.
Pricing
| Billing | Price |
|---|---|
| Custom | Contact Sales |
Limits
| Resource | Limit |
|---|---|
| Events per month | Unlimited |
| Tracked Users (MTUs) | Unlimited |
| AI Campaigns | Unlimited |
| Ads Audits | Unlimited |
| AI Images | Unlimited |
| AI Videos | Unlimited |
| Session Recordings | Unlimited |
| Team Members | Unlimited |
| Data Retention | Custom |
| API Requests | Unlimited |
Features Included
Everything in Business, plus:
| Feature | Available |
|---|---|
| Ads Audits | Unlimited |
| AI Images | Unlimited |
| AI Videos | Unlimited |
| Custom SLA | ✓ |
| On-Premise Option | ✓ |
| Dedicated Account Manager | ✓ |
| Custom Development | ✓ |
| 24/7 Phone Support | ✓ |
| Training & Onboarding | ✓ |
Feature Comparison
Complete feature matrix across all plans:
Analytics Features
| Feature | Free | Starter | Pro | Business | Enterprise |
|---|---|---|---|---|---|
| Basic Analytics | ✓ | ✓ | ✓ | ✓ | ✓ |
| Advanced Analytics | - | ✓ | ✓ | ✓ | ✓ |
| Funnel Analytics | - | ✓ | ✓ | ✓ | ✓ |
| Custom Reports | - | - | ✓ | ✓ | ✓ |
| Attribution | Basic | Basic | Multi-touch | Advanced | Custom |
AI Features
| Feature | Free | Starter | Pro | Business | Enterprise |
|---|---|---|---|---|---|
| AI Campaigns | 5/mo | 25/mo | 100/mo | 500/mo | Unlimited |
| Ads Audits | 1/mo | 5/mo | 20/mo | 50/mo | Unlimited |
| AI Images (Nano Banana Pro) | - | 10/mo | 50/mo | 150/mo | Unlimited |
| AI Videos (Veo 3.1 Pro) | - | 3/mo | 10/mo | 30/mo | Unlimited |
| AI Autopilot | - | - | ✓ | ✓ | ✓ |
| Creative Analysis | ✓ | ✓ | ✓ | ✓ | ✓ |
| Copy Generation | Limited | ✓ | ✓ | ✓ | ✓ |
Support
| Feature | Free | Starter | Pro | Business | Enterprise |
|---|---|---|---|---|---|
| Email Support | ✓ | Priority | Priority | Priority | Priority |
| Phone Support | - | - | ✓ | ✓ | 24/7 |
| Chat Support | - | - | ✓ | ✓ | ✓ |
| Dedicated Manager | - | - | - | - | ✓ |
Choosing the Right Plan
By Team Size
| Team Size | Recommended Plan |
|---|---|
| Solo / 1 person | Free or Starter |
| 2-5 people | Starter |
| 6-15 people | Professional |
| 16-50 people | Business |
| 50+ people | Enterprise |
By Monthly Events
| Event Volume | Recommended Plan |
|---|---|
| < 10K | Free |
| 10K - 100K | Starter |
| 100K - 500K | Professional |
| 500K - 2M | Business |
| 2M+ | Enterprise |
By Feature Need
| Primary Need | Recommended Plan |
|---|---|
| Basic tracking | Free |
| AI campaigns | Starter+ |
| More Ads Audits | Starter+ (5/mo) |
| High-volume Ads Audits | Professional+ (20/mo) |
| AI Autopilot | Professional+ |
| SSO/SAML | Business+ |
| Custom SLA | Enterprise |
Key Takeaways
- 15 tiers from Free to Enterprise for every business size
- 23-day free trial on all paid plans
- 3Save 20% with annual billing
- 4Upgrade or downgrade anytime
Frequently Asked Questions
Can I start with a lower plan and upgrade later?
Absolutely! Start with Free or Starter and upgrade anytime. You'll be prorated for the difference.
What counts as a "Tracked User" (MTU)?
An MTU is a unique user identified in a calendar month. Anonymous visitors count separately. The same user across devices counts once if identified.
What happens to my data if I downgrade?
Your data is retained according to your new plan's retention limit. Data older than the retention period is deleted after 30 days.
Do you offer nonprofit or startup discounts?
Yes! We offer 50% off for registered nonprofits and startups in accelerator programs. Contact [email protected].
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